Programs & Projects
What the society does.
Initiatives, events and programs that connect people with rural Saudi Arabia — its farms, traditions, crafts and communities.
Our initiatives
Programs that bring the countryside closer.
Farm Open Days
Seasonal open days at partner farms where visitors meet growers, taste fresh produce, and learn how local food is made.
Rural Workshops
Hands-on sessions led by local artisans and farmers — from coffee roasting and palm weaving to beekeeping and terraced farming.
Countryside Trails
Curated walking and cycling routes that link villages, farms and viewpoints, with maps and local stories along the way.
Community Events
Markets, harvest festivals and cultural gatherings that bring visitors, families and rural producers together.
Our impact
A framework for meaningful change.
Every program is measured against three pillars that keep our work useful to communities and respectful to the land.
Local economies
Direct bookings and farm visits keep revenue in rural communities, helping small producers grow sustainably.
Cultural heritage
We document and share living traditions — terraced farming, regional foodways and artisan crafts — so they stay relevant for new generations.
Sustainable landscapes
We promote low-impact travel and responsible land use, protecting ecosystems while making them easier to experience.
For the community, with the community.
Every program is designed alongside local farmers, artisans and hosts. The goal is simple: make rural Saudi Arabia easier to visit while making sure the value of each visit reaches the people who live there.